The Bognor Prom 10k road race first took place in May 1994. It was set up and organised by Bognor Hotham Rotary Club and has enabled runners to raise thousands of pounds for good causes. For the 2017 race, some members from Bognor Regis Tone Zone Runners joined the Hotham Rotary Club to help stage the race. In 2018 and 2019 the Bognor Prom 10k road race and Junior fun run were organised by the Bognor Regis Tone Zone Runners in conjunction with the Hotham Rotary Club.
The 2020 Bognor Prom 10k road race and Junior fun run were cancelled due to COVID-19 but the plan is to hold the rescheduled races on Sunday 22 May 2022.